Case studies/MiharuGrowth with FlowMiharuNo-Code IA
Case study · Events

Miharu runs its client emails from an app built for it

Everything went out with the quote, in a single email: the price, the group's commitments, the loyalty offer, the steps to book. Clients took in very little of it. Miharu now has its own tool: the team sets up the sequence, writes its emails and follows every client.

Sequence

The sequence, phase by phase. A « Practical info » email added seven days before the event takes its place in a few clicks.

What changed

Communication that goes out on its own, at the right time

100%of emails go out automatically, based on the opportunity's stage in Zoho
7emails instead of one, from the quote to the Google review
1interface so every manager stays in control
Templates

Emails written with the CRM's data

The editor is built for writing. Variables slip into the text by typing « {{ », and any Zoho field becomes a variable in three moves: search for it by name, pick it, done.

Templates
Follow-up

Every manager stays in control

For each opportunity, you see the emails sent, the ones opened and the next one planned. You can send it now, move it, skip it or personalise it: here, a question added to the reminder that was about to go out.

Opportunities
Built to fit

« au Manoir », « à l'Orangerie », « aux Halles »

In French, the venue name changes the words around it, and with eight venues a sentence like « votre événement à {{Lieu}} » quickly reads wrong. An off-the-shelf tool would need one version of the email per venue. Here, a small table sets each venue's article once and for all, and the same sentence reads right everywhere. Because the app is custom-built, small requests like this are handled quickly: this one took five minutes.

Preview
Built by Youssef, Growth with Flow, with the Miharu team.
A project by the No-Code IA agency, Toulouse.
The videos come from the real app, filmed on a demo database: the clients, opportunities and team shown are fictional.